The yogurt section of the grocery’s dairy cooler has grown into a burgeoning cornucopia of variety and choice. No longer only a breakfast staple, yogurt has taken on many characteristics to appeal to diverse demographics. This has built the global yogurt market into one that is expected to reach $125 billion by 2022, according to Mordor Intelligence.
Although it came from humble – and likely accidental – beginnings, NPR’s The Salt proposes the idea that yogurt was a foundational food for the advancement of societies. Yogurt was a means of lengthening the shelf life of milk, as well as converting much of the lactose from milk to lactic acid and thus making the calories, protein, and other nutrients in milk tolerable to more people who were lactose intolerant. Yogurt is thought to have originated in Turkey as early as 10,000 BC, but it didn’t make its way to the US until the 20th century.
News Drill Down
- Today’s Dietitian touts health benefits to consuming yogurt. The bacteria used to make yogurt becomes a source of probiotics that are favorable for gut health. Yogurt also contains high-quality milk proteins that may help boost satiety, improve blood glucose control, limit metabolic syndrome risk factors, increase thermogenesis (calorie burning via heat production in the body), and promote and preserve muscle mass.
- Greek yogurt in particular has made a strong showing in the dairy aisle. FoodNavigator-USA.com explains that, while Greek yogurt made up less than 1 percent of the US yogurt market in 2007, it has now reached the level of comprising over half of the dollar sales in its market.
- MarketWatch reports that Dannon has introduced a new, non-GMO yogurt, and plans to label all its GMO-containing products by the end of 2018.
- Frozen yogurt has become extremely popular in the US, with the industry showing 74 percent growth from 2011-2013, as described by Brandon Gaille. In fact, 78.9 percent of consumers even reported yogurt as their favorite frozen treat, and 40 percent of consumers stating they have frozen yogurt once per week.
- Consumers are turning to yogurt for health benefits and for an enjoyable, individualized eating experience. According to FoodBev Media, seven trends are steering the development of new yogurt products:
1. Reduced-fat or fat-free
2. Reduced-sugar or sugar-free
Top Searched Yogurt Ingredients on ULProspector.com
- NUTRIOSE® FB06
- Promitor™ Soluble Corn Fiber
- Magnasweet® 100 F
- Regenasure® Glucosamine HCL
- AQUAMIN™ F
- Pop Rocks Popping Candy
- KELCOGEL® LT100 Gellan Gum
- Tamarind Seed Gum
- DDS-1 Strain of Lactobacillus Acidophilus
- Mordor Intelligence: Yogurt Market – Global Trends, Competitive Scenario and Forecast to 2022
- NPR The Salt: We Didn’t Build This City On Rock ‘N’ Roll. It Was Yogurt
- Today’s Dietitian: A Healthful Dose of Bacteria
- Today’s Dietitian: Milk Proteins: Packing a Powerful Nutritional Punch
- FoodNavigator-USA.com: Greek Yogurt
- MarketWatch: Dannon introduces new yogurt with non-GMO ingredients
- Brandon Gaille: 20 Great Frozen Yogurt Statistics
- FoodBev Media: Yogurt innovation ‘being driven by 7 key trends,’ new report says
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