Recorded Thursday, May 25- Presented by BASF
Today’s offering of laundry detergent products is experiencing a pronounced change, marked by the appearance of a range of new formats and claims geared toward compaction, convenience, and sustainability. One of the most potentially impactful claims intends to sway consumer behavior by encouraging laundering in cold water. Consumers generally agree that setting their wash cycles to cold is a step toward reducing their energy consumption, saving money, and mitigating their carbon footprint, but they also perceive that washing with cold water reduces the stain removal power of their detergents.
BASF has developed a new solution for enabling consumers to choose cold water detergents without having to compromise on total cleaning performance: Lavergy™ Pro 104 L.
Combined with a complete offering of detergent ingredients and formulating know-how, BASF’s new protease Lavergy™ Pro 104 L supplies the power to achieve superior efficacy, differentiation at low temperatures, and broad formulation compatibility to meet the sustainable cleaning needs. By leveraging performance synergies with combinations of Lavergy enzymes and other portfolio ingredients such as polymers, BASF can deliver solutions and concepts to maximize the performance of our customers’ cleaning formulations.
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